But what is it and why do we need one? Can any brand have a purpose or is it just for social mission companies? How does purpose show up in everything we do? How do we identify and articulate our purpose?
We got the answers to all of these questions from DFW’s Kathy Galloway, a CPG Strategy & Innovation Wizard, Consultant, and Mentor at our Brand Purpose event.
Click here to view the presentation slides.
Thursday, May 26, 2022, from noon-1 pm