About this event:
In this power-packed, one-hour seminar, we’ll equip you, the CPG founder, with the essential tools to navigate the exciting world of branding. We’ll delve into the core principles of brand building, from understanding the fundamental “why” behind a strong brand to crafting a winning strategy on a shoestring budget.
The seminar will cover:
- The Power of Brand: We’ll explore the undeniable impact of branding in the CPG landscape. Learn how a strong brand can differentiate you from the competition, build customer loyalty, and propel your sales.
- Branding on a Budget: Don’t have a marketing windfall? No problem! We’ll provide actionable strategies and creative hacks to develop a compelling brand identity even with limited resources.
- Crafting Your Brand Strategy: This session will guide you through the process of building a basic brand strategy. We’ll cover everything from defining your brand voice and values to identifying your target audience and understanding your competition
- Building Your Brand Creative: With a clear strategy defined, it’s time to get creative. Even if you’re not a talented designer, you can get a running start by exploring the power of Mood Boards to determine an overall creative direction. We’ll walk you through considerations of this step, and dive into what it takes to turn Mood Boards into full-fledged brand identities.
By the end of this seminar, you’ll be armed with the knowledge and practical steps to take your CPG brand from concept to market leader.
Jeff Breazeale, Founder of The Matchbox Studio:
Jeff Breazeale is a 27-year veteran of the design community and has made his mark as a creative leader representing a diverse roster of clients large and small. A Founding Partner at The Matchbox Studio, Jeff is responsible for strategic and creative oversight of all projects – but is most at home focusing on brand strategy – helping guide the direction of projects to align with the vision and goals of his clients.
Since 1997, work by his Dallas-based company has been recognized for awards locally, nationally and internationally, and has been published in dozens of publications and on design websites far and wide. Most recently, Matchbox has worked with clients including; American Airlines, Cinemark, Fossil, The Joule Hotel, The State Fair of Texas, Half Day CBD, HTeaO, and Gelato La Boca.
Born in Maine and raised in Massachusetts, Jeff followed his family roots to Texas, where he studied design at TCU. After a brief stint cutting his teeth at VSA Partners in Chicago, Jeff returned to DFW to launch Matchbox with close friend and collaborator Liz Burnett. Matchbox built its reputation on fun, loud, sometimes irreverent design solutions, eventually capturing the attention of local companies and events, who helped grow Matchbox into the 20-employee business it is today.
View the recording here.
Download the Brand Platform form here.
Claim your Matchbox & DFW CPG deal here.