About this event:
With backgrounds in brand building, brand activation, and shopper marketing, the Altura Design team has a unique perspective on how to ensure a brand’s strategy, packaging, and brand assets are purposeful and hard-working from store to pantry shelf. Caroline Reeve, Owner and Creative Design Lead and Genevieve Polito Nguyen, Brand strategist and copywriter, led us through a list of considerations and suggestions to make your brand strategically work harder across the path to purchase.