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Strategic Pricing Excellence for CPG Brands: Smart Pricing for Maximum Growth

Date/Time
Date(s) - May 8, 2025
12:00 pm

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Join DFW CPG for a transformative Huddle with pricing strategist Jeff Lovering, Chief Data Scientist at CMG, as he reveals data-driven approaches to optimize your pricing structure across all channels. Whether you’re struggling with margin compression, facing increased retailer demands, wondering how to handle tariffs, or preparing for your next growth phase, this session delivers actionable insights backed by mathematical modeling and real-world application.

Learn how to:
– Develop a sophisticated pricing architecture that enhances both brand perception and profitability
– Navigate complex retailer negotiations with confidence using data-backed pricing strategies
– Understand the psychological factors that influence consumer purchase decisions at different price points
– Replace outdated “rules of thumb” with evidence-based pricing practices proven by real world data
– Recognize – and sidestep – common margin-draining myths around pricing and promotion
This interactive workshop is ideal for CPG founders, sales leaders, marketing directors, and finance executives seeking to elevate their pricing strategy beyond basic cost-plus formulas. Jeff brings his unique blend of mathematical expertise and practical CPG experience, having helped hundreds of brands optimize their pricing for sustainable growth.
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